Privacy policy

Data protection

We have created this privacy statement (version 08.12.2020-311239126) to help you understand our privacy practices in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 to explain what information we collect, how we use it, and what choices you have as a visitor to this site.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

 

Automatic data storage

Nowadays, when you visit websites, certain information is automatically created and stored, including on this website.

When you visit our website as you are doing right now, our web server (the computer on which this website is stored) automatically records data such as

  • the address (URL) of the accessed web page
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and IP address of the device from which access is made
  • Date and time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot exclude the possibility that this data may be viewed in the event of unlawful conduct.

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used to help you understand the following privacy policy.

What exactly are cookies?

Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our site knows who you are and offers you your usual default setting. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

For example, cookie data can look like this:

  • Name: _ga
  • Expiry time: 2 years
  • Usage: Differentiation of website visitors
  • Example value: GA1.2.1326744211.152311239126

A browser should support the following minimum sizes:

  • A cookie should be able to contain at least 4096 bytes
  • At least 50 cookies should be able to be stored per domain
  • A total of at least 3000 cookies should be able to be stored

What are the different types of cookies?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

One can distinguish 4 types of cookies:

Absolutely necessary cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and later goes to the checkout. Through these cookies, the shopping cart is not deleted even if the user closes his browser window.

Functional cookies
These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.

Targeting cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these cookie types you would like to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies, you decide. Regardless of which service or website the cookies come from, you always have the option to delete, only partially allow or disable cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best way is to search for the instructions in Google with the search term "Delete cookies Chrome" or "Disable cookies Chrome" in the case of a Chrome browser or replace the word "Chrome" with the name of your browser, e.g. Edge, Firefox, Safari.

What about my privacy?

The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Germany, the Cookie Directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called "HTTP State Management Mechanism".

Storage of personal data

Personal information that you provide to us electronically on this website, such as your name, email address, address or other personal details when submitting a form or commenting on the blog, together with the time and IP address, will only be used by us for the stated purpose, kept secure and not passed on to third parties.

We therefore only use your personal data for communication with those visitors who expressly wish to be contacted and for the processing of the services and products offered on this website. We do not disclose your personal data without consent, but we cannot exclude the possibility that this data may be accessed in the event of unlawful conduct.

If you send us personal data by e-mail - thus away from this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by e-mail.

The legal basis exists according to Article 6(1)(a) DSGVO (lawfulness of processing) in that you give us consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient, you will find our contact details in the imprint.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you are generally entitled to the following rights:

  • Right of rectification (Article 16 GDPR)
  • Right to erasure ("right to be forgotten") (Article 17 GDPR)
  • Right to restriction of processing (Article 18 DSGVO)
  • Right to notification - Obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn.

Evaluation of visitor behaviour

In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we can not conclude from your behavior on this website to your person.

You can find out more about how to object to this analysis of visit data in the following data protection declaration.

TLS encryption with https

We use https to transfer data securely over the Internet (data protection through technology design). Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection of data transmission by the small lock symbol at the top left of the browser and the use of the scheme https (instead of http) as part of our Internet address.

Google Analytics Privacy Policy

We use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool used for traffic analysis of our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:

  • Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
  • Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how to get more people interested in our service.
  • Behavioral reports: This is where we learn how you interact with our website. We can track the path you take on our site and which links you click.
  • Conversion reports: Conversion is the name given to a process in which you take a desired action as a result of a marketing message. For example, you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. That's how we want to increase our conversion rate.
  • Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.

Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google Account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152311239126-5
Intended Use: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish the website visitors.
Expiration Date: after 2 years

Name: _gid
Value: 2.1687193234.152311239126-1
Intended Use: The cookie is also used to distinguish website visitors.
Expiration Date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Intended Use: Used to lower the request rate. When Google Analytics is deployed via Google Tag Manager, this cookie is named _dc_gtm_ .
Expiration Date: after 1 minute

Name: AMP_TOKEN
Value: no information
Intended Use: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration Date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Intended Use: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration Date: after 2 years

Name: __utmt
Value: 1
Intended Use: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiration Date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Intended Use: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiration Date: after 30 minutes

Name: __utmc
Value: 167421564
Intended Use: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration Date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Intended Use: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiration Date: after 6 months

Name: __utmv
Value: not stated
Intended Use: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiration Date: after 2 years

Annotation: This list cannot claim to be exhaustive, as Google is constantly changing its choice of cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Via heatmaps you can see exactly those areas that you click on. This gives us information about where you are "on the road" on our site.

Session Duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate Bounce rate: A bounce is when you view only one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear allocation is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also called IP location determination.

Technical Information: Technical information may include your browser type, Internet service provider, or screen resolution.

Source of Origin: Google Analytics or we, of course, are also interested in which website or which advertising you have come to our site.

Other data include contact details, any ratings, playing media (e.g. when you play a video via our site), sharing content via social media or adding to your favourites. This list does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

How long and where is the data stored?

Google has your servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can read exactly where Google's data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters cripple servers, the risk of service interruption at Google still remains low.

By default, Google Analytics sets a retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option to choose the retention period of user data ourselves. Five variants are available to us for this purpose:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregate data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311239126. We hope we have been able to provide you with the most important information about the data processing of Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics reports on demographic characteristics and interests

We have turned on advertising reporting features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us - without being able to assign this data to individual persons - to get a better picture of our users. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can control the use of your Google Account activity and information under "Advertising Settings" on https://adssettings.google.com/authenticated by a checkbox.

MailChimp privacy policy

Like many other websites, we also use the services of the newsletter company MailChimp on our website. The operator of MailChimp is the company The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp, we don't have to install anything and can still draw from a pool of really useful features. In the following, we will go into more detail about this email marketing service and inform you about the most important data protection-relevant aspects.

What is MailChimp?

MailChimp is a cloud-based newsletter management service. "Cloud-based" means that we do not have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - which is available via the Internet - on an external server. This way of using a software is also called SaaS (Software as a Service).

With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run single campaigns, regular campaigns, autoresponders (automatic email), A/B tests, RSS campaigns (sending at predefined time and frequency) and follow-up campaigns.

Why do we use MailChimp on our website?

Basically, we use a newsletter service to keep in touch with you. We want to tell you what's new with us or what attractive offers we currently have in our program. We always look for the simplest and best solutions for our marketing activities. And that's why we chose Mailchimp's newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. So we can design interesting and beautiful newsletters in just a short time. Through the design templates offered, we design each newsletter completely individually and thanks to the "Responsive Design", our content is also displayed legibly and beautifully on your smartphone (or other mobile device).

Through tools such as the A/B test or the extensive analysis options, we see very quickly how our newsletter is received by you. This allows us to react if necessary and improve our offer or our services.

Another advantage is the "cloud system" of Mailchimp. The data is not stored and processed directly on our server. We can retrieve the data from external servers and save our storage space in this way. In addition, the maintenance effort is significantly lower.

What data is stored by MailChimp?

Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). When you become a subscriber to our newsletter via our website, you confirm by email that you are a member of an email list of MailChimp. So that MailChimp can also prove that you have subscribed to the "list provider", the date of subscription and your IP address are stored. Furthermore, MailChimp stores your email address, name, physical address and demographic information such as language or location.

This information is used to send you emails and to enable certain other MailChimp features (such as newsletter evaluation).

MailChimp also shares information with third-party vendors to provide better services. MailChimp also shares some information with third-party advertising partners to better understand the interests and concerns of its customers in order to provide more relevant content and targeted advertising.

Through so-called "web beacons" (these are small graphics in HTML emails) MailChimp can determine whether the email has arrived, whether it has been opened and whether links have been clicked. All this information is stored on the MailChimp servers. This provides us with statistical evaluations and allows us to see exactly how well our newsletter was received. This way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. In this way, for example, the dispatch can be technically optimized or the location (country) of the recipients can be determined.

The following cookies can be set by Mailchimp. This is not a complete cookie list, but rather an exemplary selection:

NameAVESTA_ENVIRONMENT
Value: Prod
Intended Use: This cookie is necessary to provide the Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiration Date: after the meeting

Name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001311239126-3
Intended Use: The cookie is used to distinguish a human from a bot. In this way, secure reports about the use of a website can be created.
Expiration Date: after 2 hours

Name: bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Intended Use: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a secure and easy virtual payment process. For this purpose, the user is anonymously identified on the website.
Expiration Date: after 2 hours

Name: _abck
Value: 8D545C8CCA4C3A50579014C449B045311239126-9
Intended Use: We have not been able to find out any more information about the purpose of this cookie.
Expiration Date: after one year

Sometimes it may happen that you open our newsletter via a specified link for better display. This is the case, for example, if your email program does not work or the newsletter is not displayed properly. The newsletter is then displayed via a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. Personal data may be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In the "Cookie Statement" of MailChimp (under: https://mailchimp.com/legal/cookies/) you will learn exactly how and why the company uses cookies.

How long and where is the data stored?

Since MailChimp is an American company, all data collected is also stored on American servers.

In principle, the data remains permanently stored on the servers of Mailchimp and is only deleted when a request is made by you. You can have us delete your contact. This permanently removes all your personal data for us and anonymizes you in the Mailchimp reports. However, you can also request MailChimp to delete your data directly. Then all your data will be removed there and we will receive a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time within the received email by clicking on the link at the bottom. Once you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you reach a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Depending on your browser, disabling or deleting cookies works slightly differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow it or not.

MailChimp is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. You can find more information about this on https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&tid=311239126. You can find out more about MailChimp's use of cookies at https://mailchimp.com/legal/cookies/, information on data protection at MailChimp (Privacy) can be found at https://mailchimp.com/legal/privacy/ read up.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. In this way, we want to draw more people's attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored in the process and how you can prevent this data storage.

What is Google Ads conversion tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get an accurate overview of the cost-benefit factor of our advertising campaigns. That's why we use the conversion tracking tool from Google Ads.

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to an active visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites as well. The goal is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimise our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the cookie "Conversion" from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the dates of the most important cookies for Google's conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311239126-3
Intended Use: This cookie stores every conversion you make on our site after coming to us through a Google Ad.
Expiration Date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Intended Use: This is a classic Google Analytics cookie and is used to track various actions on our website.
Expiration Date: after 3 months

Annotation: The cookie _gac only appears in connection with Google Analytics. The above list is not exhaustive, as Google also uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognises the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google recognize that you have found us through our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads' conversion tracking can be further refined and improved using Google Analytics. For ads that Google displays in various locations on the web, cookies named "__gads" or "_gac" may be set under our domain. As of September 2017, various campaign information from analytics.js is stored with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personally identifiable information. We receive a report from Google with statistical analyses. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in the conversion tracking of Google Ads. If you deactivate the Google conversion tracking cookie via your browser, you block the conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works slightly differently for each browser. Here you can find the instructions on how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" will also be disabled. Keep in mind that by disabling these cookies, you are not preventing the ads, only the personalized ads.

Through the certification for the American-European data protection agreement "Privacy Shield", the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend the general data protection declaration of Google: https://policies.google.com/privacy?hl=de.

Custom Google Search Privacy Policy

We have integrated the Google custom search plug-in on our website. Google is the largest and best-known search engine in the world and is operated by the US company Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. Through the custom Google search, data may be transferred from you to Google. In this privacy policy, we inform you why we use this plug-in, what data is processed and how you can manage or prevent this data transfer.

What is Google Custom Search?

The custom Google search plugin is a Google search bar directly on our website. The search takes place like on www.google.com The only difference is that the search results are focused on our content and products or on a limited search group.

Why do we use Google custom search on our website?

A website with a lot of interesting content often gets so big that you may lose track of it. Over time we have also accumulated a lot of valuable material and as part of our service we want you to find our content as quickly and easily as possible. Custom Google search makes finding interesting content a breeze. The built-in Google plug-in improves the overall quality of our website and makes searching easier for you.

What data is stored by Google Custom Search?

Through the custom Google search, data from you will only be transferred to Google if you actively use the Google search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (e.g. click "Enter"), in addition to the search term, your IP address is also sent to Google, stored and processed there. Based on the cookies set (such as 1P_JAR), it can be assumed that Google also receives data on website usage. If you search for content during your visit to our website using the built-in Google search function and are logged in with your Google account at the same time, Google can also assign the collected data to your Google account. As the website operator, we have no influence on what Google does with the collected data or how Google processes the data.

The following cookies are set in your browser when you use Google Custom Search and are not signed in with a Google Account:

Name: 1P_JAR
Value: 2020-01-27-13311239126-5
Intended Use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users.
Expiration Date: after one month

Name: CONSENT
Value: WP.282f52311239126-9
Intended Use: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration Date: after 18 years

Name: NID
Value: 196=pwIo3B5fHr-8
Intended Use: NID is used by Google to customize ads to your Google searches. With the help of the cookie, Google "remembers" your entered search queries or your previous interaction with ads. This way, you always get tailored ads.
Expiration Date: after 6 months

Annotation: This list cannot claim to be exhaustive, as Google also changes the choice of its cookies time and again.

How long and where is the data stored?

Google servers are located all over the world. Since Google is an American company, most of the data is stored on American servers. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google servers are located.
Your data is distributed on different physical data carriers. This means that the data can be retrieved more quickly and is better protected against possible manipulation. Google also has appropriate emergency programs for your data. For example, if there are internal technical problems at Google and servers stop working as a result, the risk of service interruption and data loss still remains low.
Depending on which data it is, Google stores it for different lengths of time. Some data you can delete yourself, others are automatically deleted or anonymized by Google. However, there is also data that Google stores longer if this is necessary for legal or business reasons.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. There is some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or set it to be deleted after a certain period of time.
In your browser, you also have the option to disable, delete or manage cookies according to your wishes and preferences. Here you will find instructions for the most important browsers:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

Google is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. We hope that we have been able to provide you with the most important information about data processing by Google. If you want to learn more about it, we recommend the extensive privacy policy of Google at https://policies.google.com/privacy?hl=de.

WooCommerce Privacy Policy

We have integrated the open source shop system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the WordPress content management system, which is a subsidiary of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA). Through the implemented functions, data is sent to Automattic Inc, stored and processed. In this privacy policy, we inform you what data is involved, how the network uses this data and how you can manage or prevent the data storage.

What is WooCommerce?

WooCommerce is an online store system that has been part of the WordPress directory since 2011 and is designed specifically for WordPress websites. It is a customizable, open source eCommerce platform based on WordPress and has also been integrated into our website as a WordPress plugin.

Why do we use WooCommerce on our website?

We use this convenient online shop solution to offer you our physical or digital products or services in the best possible way on our website. The goal is to give you a simple and easy access to our offer, so that you can easily and quickly get to your desired products. With WooCommerce we have found a good plugin that meets our requirements for an online shop.

What data is stored by WooCommerce?

Information that you actively enter into a text field in our online shop can be collected and stored by WooCommerce or Automattic. So when you register with us or order a product, Automattic can collect, process and store this data. This may include credit card or billing information in addition to email address, name or address. Automattic may also use this information for its own marketing campaigns.

There is also information that Automattic automatically collects from you in so-called server log files:

  • IP address
  • Browser information
  • Preset language setting
  • Date and time of the web access

WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons), for example, to clearly identify you as a user and possibly offer interest-based advertising. WooCommerce uses a number of different cookies that are set depending on the user action. This means, for example, that when you add a product to the shopping cart, a cookie is set so that the product remains in the shopping cart when you leave our website and return at a later time.

Here we show you an example list of possible cookies that can be set by WooCommerce:

Name: woocommerce_items_in_cart
Value: 1
Intended Use: The cookie helps WooCommerce determine when the content in the shopping cart changes.
Expiration Date: after the meeting

Name: woocommerce_cart_hash
Value: 447c84f810834056ab37cfe5ed27f204311239126-7
Intended Use: This cookie is also used to recognize and save changes in your shopping cart.
Expiration Date: after the meeting

Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6
Value: 1146%7C%7C1589034207%7C%7C95f8053ce0cea135bbce671043e740311239126-4aa
Intended Use: This cookie contains a unique identifier for you so that the shopping cart data can be found in the database.
Expiration Date: after 2 days

How long and where is the data stored?

Unless there is a legal obligation to retain data for a longer period of time, WooCommerce deletes the data when it is no longer needed for its own purposes for which it was stored. For example, server log files that receive technical data about your browser and IP address are deleted after about 30 days. Until then, Automattic uses the data to analyze the traffic on its own websites (for example, all WordPress sites) and to fix possible problems. The data is stored on American servers of Automattic.

How can I delete my data or prevent data storage?

You have the right to access and object to the use and processing of your personal data at any time. You can also lodge a complaint with a state supervisory authority at any time.

In your browser, you also have the option to individually manage, delete or disable cookies. However, please note that disabled or deleted cookies have a possible negative impact on the functions of our WooCommerce online shop. Depending on which browser you use, managing cookies works slightly differently. Below you can see links to the instructions for the most popular browsers:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

Automattic is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. You can find more information about this on https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC.
For more details on the privacy policy and what data is collected in what way by WooCommerce, visit. https://automattic.com/privacy/ and general information about WooCommerce on https://woocommerce.com/.

Created with the privacy generator from AdSimple